April 10, 2024 2 min read

Jaime Lozoya knows that sometimes business and the pursuit of fun can mix, and has built the adventure vehicle to prove it. Nicknamed the Corporate Cruiser, Lozoya's 2011 Ford F-150 functions as the masthead for his Eezy Supplies adventure storage company by week and full-bore Baja wanderer by weekend. Check out this tricked-out truck in Hest's latest Rigs We Dig.

Your Name: Jaime Lozoya

Location: Long Beach, CA

Rig Nickname: Corporate Cruiser 

Make & Model: 2011 Ford F-150

HEST products: Dually, bedding, and pillows

Is this your daily driver or getaway car?

Getaway car and event truck

What do you like most about your rig? 

With so many styles and types of builds out there it really comes down to what serves you best. For me, a reliable pickup that I could run the business with during the week and explore on the weekends is what I needed. Additionally, the shell and moto setup was crucial to bringing me back to my roots of riding dirt bikes and camping. This setup has allowed me to experience my slice of heaven - exploring dirt roads, setting up camp, cooking outside, and enjoying it with good people.

I also love the simplicity of a single cab and the 6.5-foot bed. I’m 6 feet tall and sleep extremely well in the back.

On your average weekend adventure, what is the gear set up you bring with you? How did you navigate gear storage needs into your rig set up?

I’ve worked with some of my favorite brands with this build and dialing in what I bring to camp. Here are some brands that I always recommend: Eezy Supplies Rig Caddys and Front Runner rack, chairs, and table. The Dometic PLB battery is great and SKB Cases is my go-to for roof cases and interior storage. I also use Jetboil for all cooking systems, Firestone Tires Destination X/Ts Nomad wheel, Saharas Roam 270 Awning, and  Turtle Box speakers. Other gear favorites worth noting are the Fiskars Axe, Reliance Camping Toilet, and Devos LightRanger. 

Any custom details? 

My favorite part of the truck is that it spawned the idea of our Rig Caddy product line. When you live the life you sell, you find problems that need solutions. And through product design and testing we’ve been able to create a great product line.

Coolest place you’ve taken your rig to?

Baja California. Mexico is always a good time!

Any projects in the pipeline to get your rig even more adventure ready? 

Between business and normal life I’m always looking to pick up less projects and just get out and camp more!

Biggest challenge in your build out?

The slide out was an afterthought and made the biggest difference in easy access storage. 

Tips for others looking to do the same to their vehicle?

Whatever your vehicle, just get out there. Half the fun is in the exploration and the other half is in the memories.

Want to submit your rig for our blog? Email us at info@hest.com to get started!